Details
Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by Varien’s support network, Magento offers companies the ultimate eCommerce solution.
Here is a list of just some of the Magento features:
- Support for digital/downloadable products.
- Flexible coupon rules give you the ability to create numerous campaigns and buddy coupons.
- URL rewrites.
- An option to up sell during the checkout process.
- One-page checkout.
- RSS feeds for both customers and administration i.e. new order feed and price alert feed.
- Integration with payment gateways.
- Customer reviews.
- Extensive analytics and reporting options.
- Self-generating site map option.
- Newsletter management.
- Layered and faceted navigation for filtering.